Why having a website shouldn’t be “just because”

As more and more people go online, more and more businesses realize it’s something they can no longer ignore. But to get online “just because” isn’t the answer, you really need a defining goal of why you want a website and what you wish to achieve with it.

For Gonink to design a website for you we like to know some (or all) of your reasons for getting a website. Some of these might be:

  • We want to increase sales by x-amount (percent or dollars)
  • I want to sell my products online
  • We want people to be able to download free articles such as tips, tricks and/or our newsletter
  • Our company is well known to our regular customers, but we’re a bit off the beaten path and want to inform more local people of where we are
  • We offer more than just (insert product/service here) and we need customers to know that we also (insert more products/services here) at affordable prices

There is a host of other reasons why you may want a website, but as you can see it needs to be more than “just because”.

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3 Comments

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  1. Chris 16. Nov, 2009 at 4:56 pm #

    I would also add entertainment to the list of possible site goals, because fun sells:
    http://thefuntheory.com/

  2. Chris 16. Nov, 2009 at 4:56 pm #

    Hmm, commenting seems to be broken.

  3. Chris 24. Nov, 2009 at 11:38 am #

    Chris,

    Thanks for the comment. Sorry for the belated response. We had some PHP issues that were a real bugger to figure out.

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